Top Add-Ons Business Websites Must Have
A business website differs from other sites.
Find out what features business websites must have in this article.
Investing in an online business is one of the wisest decisions today, but if your funds are limited and you cannot afford a team of experienced professionals, you have to learn new skills and do certain things on your own. As you might have already guessed, one of such things might be your business website. Though today we have a lot of tools that ease the process of building a website by eliminating the coding component of it, a lot of entrepreneurs and startup founders who believe they know how to create a business website often fail simply because they miss essential features and details. So, today, we are going to talk about the essential features every business website or e-commerce platform must have.
User-Friendly and Eye-Catching Design
The idea that your e-commerce business site must have a modern and stylish design seems obvious to everyone. What is way less obvious is that your site’s design has to be user-friendly and easy-to-navigate as well. Pay attention to little details and whether all the essential features of your website are easy to find. You should also make sure that making a purchase on your site is quick and easy, meaning it literally requires just a few clicks since most customers get frustrated with multiple redirections and page loadings.
Another important point when it comes to large or small business website design is making sure your site is not overloaded with heavy images, animations, and pop-ups. First, large amounts of graphic elements make a website load for ages, which results in potential customers leaving your website before even browsing it. Second, too many animations and pop-ups distract and frustrate people, which also decreases the conversion rates. Thus, make sure your e-commerce website has a neat and easy-to-navigate design that will attract your potential customers with its thoughtful simplicity.
Payment Orchestration
You probably cannot imagine an e-commerce website without payment orchestration since it would simply make no sense. Payment features are essential for any e-commerce store, so you have to make sure your small business website (or a large online marketplace) has secure and smoothly working payments. Luckily, there is a solution that will do all the work for you, and this solution is Germius. In particular, the service offers full-cycle payment orchestration assistance, including payment complete processing, refunds, and even such advanced features as chargeback prevention and fraud protection. In other words, with Germius, you don’t have to do anything — you just subscribe once and enjoy the benefits.
Customer Relationship Management
When it comes to most types of online businesses, including e-commerce platforms, customer relationship management is among the most important aspects of such websites. You see, to keep track of your subscribers or loyal customers, offer them special deals, manage subscriptions, and so on, you need a reliable CRM system. Nowadays, we have a wide selection of pre-made CRMs on the market, including Germius. But you can also develop a custom CRM designed specifically for your business’s needs. However, note that developing and maintaining a custom CRM is expensive and time-consuming, so unless you need such software for a large corporation (and you probably don’t), you can go with a pre-made solution, like Germius.
Search Engine Optimization
Search engine optimization, or simply SEO, is a rather crucial thing for any type of online business as well as an essential component of e-commerce marketing. The thing is, without search engine optimization, your potential customers simply will not find your business website among hundreds of thousands of links in the search results. So, it’s extremely important to make your e-commerce website search-engine-optimized. Unfortunately, SEO is not as simple as it might sound at first sight. Moreover, search engines, like Google and Bing, come up with updates every few months that often require changing a SEO strategy. So, with all that in mind, the best solution for both large corporations and small businesses is to hire an experienced SEO manager who will take care of your business website’s ranking and make sure it’s in the top results regardless of the search engines’ updates or other circumstances.
Reliable Hosting
It is needless to say that without web hosting, your website simply will not be visible to other internet users. So, unless you have your own server, you will have to arrange hosting services for your e-commerce platform or any other type of online business website. Of course, purchasing a domain and web hosting is not that difficult at all, but you need to make sure that you select a hosting provider that will empower your website with the required speed. In case you don’t know which provider to choose, we can recommend going with such market leaders as Bluehost, HostGator, or GoDaddy, but the final choice is up to you.
Contact Pages
It may surprise you, but there are still some business sites that do not have a contact page, which makes reaching out to them almost impossible. Therefore, you have to allow your clients to reach out to you with their questions, suggestions, and concerns without leaving your website, and to achieve this goal, you need to make a decent contact page with your email, phone number, and address (or at least just an email). Apart from that, don’t forget about our very first tip and make sure the contact page of your business website is easy to find. A contact page will not only make your e-commerce site more useful but also make it look more trustworthy, which contributes to conversion rates.
Final Thoughts
We hope that now you know how to make a business website that will attract hundreds of thousands of customers who will bring you millions of profits. Of course, making a successful e-commerce platform is more challenging than most people think, yet it’s still totally possible, especially with Germius that will help you get a reliable CRM and billing. So, use the knowledge you obtained in this little guide and create a business website that will help you conquer the mountain of online business.
